You've probably seen the Ad Council PSA promoting recycling via a soda can's musings.
"Today, I'm just an aluminum can," the can says. "But one day, I could be a stadium."
That's the best, least heavy-handed approach I've seen in a PSA about recycling. Instead of hectoring or taking a self-righteous "Good people recycle" approach, the PSA reminds viewers of the potential new life a recycled item could assume.
I'm sure not every scrap of paper, cardboard, or aluminum I've recycled has been used for such an enduring purpose. Still, it's nice to be reminded politely that they could be.
