Monday, May 21, 2018

Truth in advertising? XVIII

The "You're not you when you're hungry" Snickers ad campaign has amused me in recent years.  If you've walked past a vending machine or store display recently, you've probably seen Snickers bars that answer the question, "Who are you when you're hungry?"  The labels say such things as "cranky" or "irritable."  Today, I noticed the descriptions have veered into more combative territory, as some wrappers read "troublemaker" and "hot mess."  I'd like to see a contentious sitcom scene in which two characters argue while standing in front of a vending machine whose candy bar wrappers all read "berserk," "manic," "unhinged," etc.