There was one common experience to which everyone who went to my college in the early '90s could relate. It wasn't attending a football game, taking a particular class, or living in a dorm. If you were on campus and knew what was good for you, you took an ad sheet when the insistent hawker on campus offered you one.
"AD SHEET?!" he'd ask, while nearly hitting you in the head with it.
You weren't obligated to use the ad sheet's coupons for local businesses, but you were essentially obligated to at least take the ad sheet.