One restaurant I frequented then specialized in Chicago-style foods. Using the "We Mean Business" criteria, several potential improvements came to my mind as I waited in line:
- Even though there usually weren't many customers waiting when I went there, ordering seemed to take longer than necessary. Kiosks would have sped up the process.
- The most frequent question I heard customers ask was, "What's in a combo?" The menu board needed to spell that out more conspicuously.
- During a longer-than-usual wait, my eyes started to throb. I don't know if electric mustard relish is a paint color, but that's how I described the off-putting color of the walls. An easier-on-the-eyes color would have made the decor more soothing.
- Perhaps most importantly, the leaky soda nozzle needed to be fixed. In two visits, about two weeks apart, I saw that customers could end up spraying soda onto their arms inadvertently. That's a turn-off at any business.