Decades ago, a grocery store here stopped its double coupon policy and lowered prices on various items instead. "You won't need double coupons," a gravel-voiced announcer proclaimed in the store's radio commercials. The first time I heard that, I responded, "Yes, no more of this silly freedom of decision business that lets you save more money when you choose the coupons you use. Why not just let the store lower the price of an item five cents and be content with that?"
Wisely, the store went back to honoring double coupons.
