Truth in advertising? XXII

I feel slightly silly whenever I buy a pharmacy chain's house brand products that use the label, "Nice!"  I'll admit that their Nice! sparkling water, cheddar cheese, and trash bags live up to their billing, however, so I can't really argue with that label.  It's difficult to work up much animosity toward the word nice in that context.  It's also no worse of a name than one I would make up, such as Roxzopian, that sounds like a prescription medication used on some other planet.