Monday, July 29, 2019

Truth in advertising? XXXIV

I did a double take upon reading part of a pet supply store ad.  I thought it read, "Loyalty to Quality Zero products from China."  "Quality Zero?" I thought.  "That's an odd name for any brand."  Then, I realized, "Ah...They split the copy into two lines.  "Loyalty to quality" was on the first line, and "Zero products from China" was on the second line.

It's good to know there are no such things as Quality Zero pet products.