Truth in advertising? XXXVIII

I noticed tonight that fast food outlet Lion's Choice prints its slogan, "Famous for a reason," on its beverage cups.  I admire that the chain is so confident in its food that it's comfortable being vague.  Instead of elaborating on the quality of the roast beef or baked potatoes, the chain's ambiguous slogan essentially implies, "Others like us, so we imagine you will, too."