Once, before making a presentation to the boss's boss at a previous job, my supervisor pulled me aside and told me, "(My boss) likes the term, 'customer-oriented.' So, if you could find a way to work that into your presentation, you'll catch her ear."
Although that was sound advice, the last-minute randomness of it amused me. I half-expected him to follow up with, "Also, she recently sold her McDonald's stock and invested in Burger King. So, if you could work the slogan, 'The Whopper beat the Big Mac,' into your presentation..."